Mini Books: Sales Executive Wants You to See Her

March 22, 2022

Anthony Price, entrepreneur, writer, and publisher of Mini Books, writes a concise and inspiring story about my journey.

Cherilynn Castleman, the product of a hardworking family who built their way to success, wants you to listen to her story. And maybe, you will see her for who she is: a strong, competent, and dedicated sales executive. She loves to sell—almost as much as she loves food, according to the self-proclaimed “dining hobbyist.” 

“In sales, I believe in the rule of seven,” Cherilynn says with confidence. “You have to tell me no seven times.” She is “the relationship sales expert” and the author of the book, What’s in the C.A.R.D.S.?5 Post-Pandemic Sales Strategies. She has a deep reservoir of knowledge, experience, and stories. She speaks calmly yet is focused on her goal: reaching 1 million Black women in the sales sector. From her home in Sarasota, Florida, Cherilynn leads CGI, a firm that specializes in leadership development, executive coaching, and sales training. No matter what table you want to sit at, “I can help you be too good to be ignored,” Cherilynn states, as smoothly as glass. 

Born in Minneapolis, the oldest of four children (two sisters and a brother), she moved to Iowa when she was five and Denver at 10. Her DNA gives her a youthful glow that belies her age—which she guards as if it was the secret to blockchain and trillions of dollars. “I think people would die if they knew how old I was!” While her peers are content to retire to the good life of days without an agenda, a clock or a boss, that’s not her modus operandi. 

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