masterclasses

image18

Immerse yourself in your client’s business, learn to look for pain points that you can directly address 


This Financial Fluency masterclass will develop  skills to diagnose tough business problems that clients may not even know they have. Gain an understanding of your client’s business, at both a financial and tactical level. 



-  Refine your ear and become more closely attuned to your client’s priorities and pains points

-  Harness authentic empathy and powerful questions to better understand your client’s needs.

-  Parse financial statements to find connections between client’s pain and your product


What You Will Walk Away With 

- Learn while doing actual clients research  

- Discover how financial results drive strategy

- Leverage corporate finance as a sales tool

- Learn rapid research techniques 

- Link what you sell to what clients buy 

image19

Webinar Sponsored by Salesforce

Masterclasses and Webinars

image20

Value Story Creation

 Masterclass

(Webinar)

August 2020


What You Will Walk Away With 

-Practice challenging industry conversations to build confidence and success

-Create value stories that inspire and move your clients 

-Sharpen powers of observation to develop client and industry insights

-Evolve your approaches to better help your clients succeed 

image21

Selling To The “C Suite”

Masterclass

(Webinar)

November 2020 



What You Will Walk Away With 

-Understand the executive mindset 

-Increase the speed and size of deals by moving up and across your client’s organization. 

-Develop social relationships and share insights for sales optimization

-Build confidence, knowledge, and skills to develop strong transformative partnerships with your clients

New York City Events

image22

August 2020 at 8AM

Objective: To expose women of color in sales to senior sales and marketing leadership within Condé Nast, as a way to inspire, promote and unite the minority sales community. Also an opportunity to invite members of the recruiting team to meet this community in a safe and inviting environment.

Estimated Attendees: 50 Women of Color in Mid to Senior Seniority in Sales

 Moderator: Cherilynn Castleman

Date and Time: August 2020 @ 8am 

Location: TBD, New York, NY 

Notify Me When Registration Opens

Webinar Recording

image23

Improving Sales Performance Through Flexing

The single most powerful thing you can learn in the client relationship space


You can access the Webinar recording here  


 Also see the Blog “Flexing is Easy As Pie” for a summary of the three steps and the four Social Styles™


This masterclass will teach you the simple and effective frameworks to gain the key insights

 you need to sell anything to anyone or manage even the most demanding clients.


What You Will Walk Away With 

- An easy to follow roadmap to connect with people

- Leverage your strengths for greater success 

- Adapt your approach to increase sales results

-  Communicate with maximum impact

Previous Events In Washington DC

image24

On Thursday, October 17, 2019, SIS, in conjunction with LinkedIn Black Inclusion Group (BIG) and Women@LinkedIn, hosted a masterclass at LinkedIn offices in Washington, DC. 


The masterclass was designed to help attendees discover ideas for quick solutions to their biggest challenges as women-of-color sales professionals and entrepreneurs.

image25


Key learning outcomes of the event included the following:

·  Building financial fluency to advance your career and close bigger deals

·  Practicing challenging client conversations to build confidence and get results

·  Getting serious to finish the year-end with ease

·  Thriving when you’re the only woman of color (WOC)


The twenty-two women were challenged and coached in a group of like-minded women of color entrepreneurs and sales professionals from Google, Johnson & Johnson, LinkedIn, Yelp, and the Council on Foundations—just to name a few of the companies represented.

In the Masterclasses mindsets were changed. Participants were instructed and inspired to action, and offered insight on how to be successful and effective in sales while also managing the adversities faced with being a woman of color. Learning experiences incorporated knowledge transfer and coaching into each element of the process.

PREVIOUS EVENTS IN nyc

PREVIOUS EVENTS IN WASHINGTON DC

PREVIOUS EVENTS IN WASHINGTON DC

image26

On June 10, 2019  Sistas In Sales hosted a breakfast in the LinkedIn office. The event answered the burning questions about an industry that can be very challenging but rewarding! Attendee’s burning question was: What's next in my sales career? As  women of color, we understand the difficulties of navigating this industry even with over 5, 10 or 15 years of experience! 

PREVIOUS EVENTS IN WASHINGTON DC

PREVIOUS EVENTS IN WASHINGTON DC

PREVIOUS EVENTS IN WASHINGTON DC

image27

Lisa Campagne (Regional Sales Manager, LinkedIn), Adrienne Blount (International Account Manager, Unilever) and Cherilynn Castleman (Sales Coach & Trainer) shared how they got to this point, and why they picked their specific sales tracks in managementglobal sales and sales training. 

Tenured women with over 60 years in combined sales experience  shared what a tenured career in sales looks like.

Monday’s breakfast was an intimate panel event that provided an opportunity to ask these women about their paths to success.

About Us