Cherilynn Castleman's Bio

OPTIMIZING BUSINESS PROCESSES, SYSTEMS, AND PEOPLE TO IMPROVE REVENUE AND MARKET PERFORMANCE

Professional Summary

The one constant in my career has been my ability to consistently deliver results, whether it’s designing and providing an optimal learning experience, coaching clients or leading business unit transformations. I’m energized by the opportunity to inspire and empower individuals and teams to achieve extraordinary results and catapult to the next stage of growth. Some of the results I’ve delivered include:


-  Coached/trained hundreds of clients to grow and see their self and others more clearly; learn new ways to respond; leverage existing strengths; build more productive relationships; and get clearer about their goals and dreams

-  Established a sales culture by designing, developing and implemented business development curriculum/workshops to grow business unit 75.8 percent, from $76.7M to $134.9M, in three years

-  Defined and evangelized a vision and strategy for all learning and development efforts across a medical institution which increased income from less than $600K to $4.6M

-  Designed, developed, and implemented corporate training solutions, created engaging and interactive learning curriculums to develop teams and delight clients for a state university to enhance enrollment and revenues by 33 percent and achieve profitability

-  Implemented continual business model refinement and team development strategy to gauge impact and optimize efficiencies which resulted in an increase in annual revenue from $42.4M to $83M,


Executive Experience Highlights


CGI, Managing Partner, Washington, DC   2018 – Present

-  Conducted “Masterful C Conversations” sales workshops for sellers and managers to stay on top of their game and grow their sales knowledge, as part of a social media web company’s IPO launch strategy

-  Identify, design, develop, deliver, and monitor/evaluate sales learning solutions to meet the needs across multiple audiences for client-facing sales and account management teams

-  Monitor market trends, best practices, and industry standards to keep learning methodologies progressive

-  Coach clients to understand how they can best contribute to their organization’s success, move from “Sidepreneur” to six-figures and to create the future they want for themselves.  


Inovalon, General Manager – Premier Client Services, Bowie, MD   2015 – 2018

-  Grew Client Services 75.8% from $76.7M to $134.9M in three years and key account from $52.4M to $69.5M

-  Initiated and oversaw the design, development, and deployment of digital product enhancements and sales learning development solutions to win four RFPs which resulted in $83.6M in annual revenue

-  Generated a customer-centric mindset and implemented a profit generating machine


Advanced Health Media – Vice President /General Manager, New Providence, NJ    2008 – 2015

-  P&L responsibility for $98.7M in revenue across 19 Life Science clients and two business units

-  Stabilized seven at-risk clients and increased annual revenue from $42.4M to $83.0M 

-  Won four RFPs and renewed clients with multi-year agreements

-  Developed and implemented strategy to address mid-market opportunities  


Skila – Vice President Client Operations, Shared Services, Morris Plains, NJ   2004 – 2007

-  Directed worldwide customer contact, strategy, growth, and profitability

-  Increased contract renewal rate by 50%; Enlarged contract value to over $2.2 million, a 244% increase


Colorado State University, Marketing and Business Development Director, Denver, CO   2001 – 2004

-  Reversed negative divisional performance to achieve profitability in 18 months; increased revenue by 33% 

-  Lead marketing and business development for-profit $14 million division


National Jewish Center, Director Professional Education, Denver, CO          1997 – 2001

-  Increased program revenues over 1800%, from $232,000 to $4.6 million in 3 years 

-  Negotiated and implemented $1.7 million in new global educational and clinical programs 

-  Exploded annual corporate sponsorship from $6,500 to $900,000 and increased attendance from 609 to 6,500


Education

Executive Master of Business Administration (E.M.B.A.)    Colorado State University – Denver, CO