Value Story

Bamboo – A One Word Value Story

Summer has arrived, and it’s so wonderful to be back biking the DC trials. While riding this weekend I noticed the strong, flexible, and elegant bamboo as it bends and twists with the wind. Bamboo, one of the fastest-growing plants...

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Wish, Wild Wish, and Fantasy (Part I)

When I was a girl in elementary school, one of my dad’s customers gave him a rental property. He signed the deed over to my dad and said, “Just take it . . . I don’t ever want to go...

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It’s All About Insight

What can you discover when you immerse yourself in a customer’s world? Look closely at the above logos.  ·  Amazon—The arrow looks like a smile, or is it pointing from a to z? “Amazon Everything from a to z." ·...

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Bigger, Better, Faster, Stronger . . .

In 1986 Janet Jackson’s single What Have You Done For Me Lately topped the US Hot R&B/Hip-Hop Songs chart and was #4 on the US Billboard Hot 100. She wrote the song after her 1985 divorce from James DeBarge, and it expresses a...

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Finish Strong – EOY

As we adjust to the cooler weather and enjoy the changing colors of the leaves, our children, family, and friends are getting excited about the upcoming holiday season. Your family and friends may have begun asking who’s hosting dinner for...

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Prepare For Growth

You know the feeling you get after climbing out of your favorite amusement park thrill ride?  Not the one that turns your stomach upside down, but the one that makes you feel exhilarated, full of joy, and smiling from ear...

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Good Enough Isn’t

I grew up in a tight-knit family with my three siblings and parents. My father and mother were my first and best teachers and believed in leading by example, something I subscribe to as well. My father was a business...

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Sometimes We Need a Little Help

I consider myself to be a dining hobbyist; I enjoy delicious food, whether it’s from a fine dining restaurant, food truck, or made with love from someone’s kitchen (and everything in between). I enjoy exciting new culinary adventures, no matter...

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Sell into the C-Suite: The Secret to a Masterful Value Story

In the summer of 1996, I was on sabbatical in Guatemala with my family. We lived like locals, sharing a cramped four-bedroom, two-bathroom home with a Guatemalan family of twelve. Both my daughters attended the neighborhood school and made friends...

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The Most Important Document You’ve Never Read

If you’re like most salespeople, your eyes glaze over at the sight of your client’s 100+ page Form 10-K. Big mistake. As the pandemic continues to unfold, your client’s 10-K and 10-Q may be the most important documents that you’ve...

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