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What’s in the CARDS? 5 Post-Pandemic Sales Strategies

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About Cherilynn

The Relationship Sales Expert


I started my career in social work but soon discovered that I would need to develop sales skills to secure funding for my program. I landed a job selling life insurance door-to-door. I was quite successful in my door-to-door life insurance sales job. My career rose from sales leader to sales manager, then from vice president to general manager.

As the general manager, I carried profit-and-loss responsibilities and closed deals worth tens of millions of dollars in Asia, Central/South America, Europe, and the United States.

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As the economy continues to recover from the pandemic, modern consumers expect more out of their salespeople. Everything we knew about clients and consumer behavior has changed, and in order to drive success in a post-pandemic economy, our approach must change as well. To succeed in the wake of COVID-19, leading with empathy is the key to sales mastery.

What’s in the CARDS? 5 Post-Pandemic Sales Strategies, Global Sales Relationship Expert Cherilynn Castleman, MBA, draws on her 25 years of experience in enterprise sales to teach you the five core competencies you need to leverage your lived experiences and everyday superpowers to create authentic connections, strengthen client relationships and drive exponential revenue growth. With humor and honesty, Cherilynn uses her own career to show you how to take yours to the next level.

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Our Services


Coaching- a safe place where women can fully be themselves & through conversation, discover...

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Have you come to a crossroads on the journey to building the career you want?...

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Engage & build customer trust. Hire your first sales talent. Implement an achievable sales strategy...

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Start making your numbers and hold yourself to a higher standard! Connect with..

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AA-ISP Virtual Sales Summit 2021

April 20-21, 2021: a FREE Two Days of Learning & Network
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Virtual Sales 3.0 Conference

April 21-22, 2021 Join me at the Sales 3.0 Conference: Sales
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How 2020 changed sales: The rise of the Buyer First philosophy

March 26, 2021 I’m delighted to have been asked to joi
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Our Blogs

For Innovative Sales Strategies, Look to Gen Z

For Innovative Sales Strategies, Look to Gen Z: The Sales Industry and How Gen Z Get It Right Sales has never been an ea...
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#KeepGrowing: From Retail to SaaS Sales: Growing Your Passion Through Sales

Growing through your sales career is just as important as advancing your career. For Ebony Wiggins, a Commercial Account...
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#KeepGrowing: If Given a Choice, Choose Challenge

Happy International Women’s Day! Every year on March 8th, communities around the world take the time to stop and r...
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#TakeTheLead: Three Tips to Advance Your Sales Career

Building your career during a period of economic recovery requires initiative and creativity. I recently had the opportu...
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